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A brand new World Diabetes Day (WDD) campaign video has been produced by the International Diabetes Federation (IDF) to raise awareness of the importance of diabetes education and prevention.
"Diabetes can cost you a leg" is a 23-second silent short carrying a powerful message: lack of management of diabetes may cause amputation.
The video can be viewed at http://www.youtube.com/watch?v=NKjPanA2g2w and is available in English, French, Spanish and Chinese.
The short also alludes to the soon-to-be-launched IDF Blue Circle test, an online tool that will help people better understand the risk factors of diabetes.
Several other videos with World Diabetes Day messages can be found on the WDD YouTube Channel http://www.youtube.com/WorldDiabetesDay
Your feedback is important to us! So please leave your comments and help us to raise awareness of diabetes prevention by sharing the video with your contacts.
A new YouTube channel has been created for the International Diabetes Federation’s (IDF) Life for a Child programme. The channel - http://www.youtube.com/LifeforaChild - will feature videos and educational content from the programme’s three main supporters: IDF, Hope Worldwide and the Australian Diabetes Council.
The channel homepage currently features the trailer of the 2007 documentary “Life for a Child” that follows the daily struggle of children with type 1 diabetes in Nepal.
With its sequel “Lifeblood” due to be premiered at the 46th European Association for the Study of Diabetes (EASD) summit in Stockholm, Sweden on September 23, several more shorts and previews will be uploaded on the YouTube channel in the coming weeks.
The IDF Life for a Child programme provides children in developing countries with the diabetes care and education they require to survive.
Campaign roundup
Get inspired with the WDD Campaign Book
With World Diabetes Day four months away, many of you will have started planning your events for the day. Not sure what to organise? Find some inspiration in the WDD campaign book, the user-friendly reference guide that we've compiled to inspire and engage, and facilitate a unified global campaign across all regions and countries. Now is the time to consult the guide to help you with the planning, promotion and execution of your WDD activity. View it online. Print copies of the guide will be available shortly on request from wdd@idf.org.
Posters
The 2010 campaign posters are available in English, French, and Spanish. Download them or request print copies from wdd@idf.org. We welcome translations of the posters into multiple languages. If you can translate the posters into your own language, contact lorenzo.piemonte@idf.org to request the source files.
Merchandise
Promote World Diabetes Day by purchasing one or more of the promotional items that we've produced for the campaign. Items currently available include blue circle pins, candles, Frisbees, flags and glow bracelets. Visit the IDF online shop to order. Further items (Unite for Diabetes stickers, blue measuring tapes) will be available shortly.
Monument Challenge
We continue to receive confirmations of blue lightings for World Diabetes Day. Countries that will be bringing diabetes to light include Argentina, Brazil, Canada, Kuwait, Mexico, South Africa, Spain and the United Kingdom. Find out how you can participate. If you secure a lighting, please let us know by sending the name of the confirmed monument or building to lorenzo.piemonte@idf.org. Don't forget that this year we're encouraging everyone to associate the lightings with a physical activity to convey a positive and empowering message.
Support the campaign
Do you have an interesting idea that will grab public and media attention? Do you want to change the way that people think about diabetes? Are you lobbying your local or national government to improve diabetes care and prevention? Are you helping to implement change that will improve care for people with and at risk of diabetes?
If you're active in bringing diabetes to light in your area and plan to do so on 14 November, please share your information with the World Diabetes Day team - wdd@idf.org. We will promote your activity through our website - www.worlddiabetesday.org - and use it to inspire others.
Examples of World Diabetes Day 'Champions' include the Juvenile Diabetes Research Foundation, the Diabetes Hands Foundation, Diabetes Daily, Desert Dingo Racing, and the Diabetes Research and Wellness Foundation.
Get inspired with this WDD video message from IDF President Jean Claude Mbanya.
Promote the blue circle
High-profile athletes with diabetes such as five-time Olympic gold medal-winning rower Sir Steven Redgrave, US Olympic cross-country skier Kris Freeman, former Dutch Olympic gold-medal winning volleyball player Bas van de Goor and US professional snowboarder Sean Busby have pledged their support for World Diabetes Day and agreed to wear the blue circle pin – the global symbol of diabetes - to promote diabetes awareness.
We've also received word from our member associations in China and other countries that local newsreaders will be wearing the pin on air on 14 November. If you get a local celebrity or prominent figure to wear the pin in your area, let us know at wdd@idf.org.
Global activities
Every year World Diabetes Day unites the global diabetes community to produce a powerful voice for diabetes awareness. We've already received news of major awareness-raising events that will be organized to mark the day in Canada, China, Ghana, Grenada, Mexico and the United States.
In Mexico, the Federación Mexicana de Diabetes (FMD) is planning an extensive programme for November 14. A special lottery ticket displaying the WDD logo will be issued to mark World Diabetes Day, and the draw will take place on November 9. A seminar will also be organized for national health journalists on the topic of diabetes and its complications. Local affiliates of the FMD are planning walks and public information sessions, and the FMD expects to exceed the number of monuments and buildings that lit in blue in 2009.
Visit our online events calendar to see all the activities currently listed, and don't forget to submit information about your activity once it is confirmed. Events will also be profiled in this newsletter.
A revamped Diabetes Voice will be released this month, featuring a new layout and special sections.
One of the new sections will feature a “Diabetes Champion”. Each edition will highlight high-profile individuals from all walks of life who haven’t let their diabetes diagnosis stand in the way of their goals and achievements. The June edition of Diabetes Voice will profile US Olympic cross-country skier Kris Freeman, who has type 1 diabetes. “The Global Campaign” is another new, in-depth section highlighting a variety of important issues, with the June edition focussing on non-communicable diseases (NCDs).
The new Diabetes Voice will be officially launched at the 70th Scientific Sessions of the American Diabetes Association (ADA) in Orlando, Florida on 25 June, 2010.
Subscribe online at www.diabetesvoice.org to receive the magazine free of charge.
About Diabetes Voice:
Diabetes Voice is the quarterly magazine of the International Diabetes Federation (IDF). It covers the latest developments in diabetes care, education, prevention, research, health policy and economics, as well as themes related to living with diabetes. Diabetes Voice goes to the heart of issues that are crucial to all those who can further the promotion of diabetes care, prevention, and a cure worldwide.
Diabetes Voice is published quarterly in English, French, Spanish and Russian.
The International Diabetes Federation’s (IDF) Life for a Child programme recently became the recipient of a very generous donation from the Fondation de l’Orangerie and its donors. The donation, which will be spread over a period of two years, will help ensure the sustainability and expansion of Life for a Child.
The Fondation de l'Orangerie allocates its collected funds in the most rigorous manner to projects that are efficient, transparent and original. The Fondation’s social mission is to foster the world’s patrimony and knowledge for future generations.
Children with diabetes in the developing world are often in great need of assistance. Life for a Child is an innovative and sustainable support programme committed to addressing the issues of affordability and accessibility that separate children with diabetes in the developing world from essential diabetes care, supplies and education. The programme meets the immediate needs of children with diabetes (insulin, syringes, monitoring and education), builds local capacity and lobbies governments to implement sustainable solutions. Life for a Child currently supports 4,000 children in 26 countries.
IDF would like to extend its thanks to the Fondation de l’Orangerie and its donors for having chosen to support the Life for a Child programme.
The 3rd round of funding for the IDF BRIDGES (Bringing Research in Diabetes to Global Environments and Systems) global grant programme is now open. BRIDGES aims to fund translational research projects in diabetes prevention and treatment to provide the opportunity to ‘translate’ lessons learned from clinical research to those who can benefit most: people affected by diabetes. Find out more about the programme and how to apply.
Applications are also open for the BRIDGES D-START initiative, aimed at supporting the development of projects in low- and middle-income countries (LMCs) which have less exposure to international funding. D-START offers the opportunity to implement a state of the art study design in primary prevention of diabetes developed by a recognized expert and under the supervision of an Advisory Board composed of world experts. Find out more.
BRIDGES is an IDF project supported by an educational grant from Eli Lilly and Company.
According to the International Diabetes Federation’s (IDF) Diabetes Atlas Fourth Edition, there are over 750,000 people with diabetes in Greece.
IDF takes the position that every person with diabetes should have access to the appropriate medication and the ability to choose and tailor treatment to individual needs. Therefore, the permanent availability of insulin is a priority, even in times of financial crisis.
“Insulin is life-saving and so it’s important to guarantee full access,” said IDF President Jean Claude Mbanya. “Failure to do so can result in serious and irreversible consequences to their health.”
Lack of proper care and treatment of diabetes can also cripple national economies through lost productivity and increased health care and pension costs, not to mention the personal hardship and suffering it causes.
As the advocate for the rights of people with diabetes worldwide, the International Diabetes Federation urges Governments and the pharmaceutical industry to negotiate and collaborate in a way that will ensure an uninterrupted supply of insulin and other essential diabetes medicines and equipment.
The International Diabetes Federation (IDF) welcomes the focus of World No Tobacco Day 2010 - 31 May - on controlling the epidemic of tobacco among women and drawing attention to the harmful effects of tobacco marketing towards women and girls.
The health and economic costs of tobacco are devastating. The single greatest preventable cause of death in the world today, tobacco is responsible for over 5 million deaths a year. If left unchecked, this number will increase to more than 8 million a year by 2030.
Alongside the other major modifiable risk factors, tobacco is a significant cause of the noncommunicable disease (NCD) epidemic that poses a major challenge to human health and development. The four main NCDs - cancer, cardiovascular disease, diabetes, and respiratory disease - are responsible for 35 million annual deaths globally, 80% of which occur in low- and middle-income countries.
Diabetes and other NCDs affect women disproportionately. In many countries, gender interacts with ethnicity and socio-economic status to give rise to inequalities in diabetes health status between women and men. Diabetes and its inequitable impact on women need to be included in national healthcare and global development policies to ensure the social and economic stability of both developing and developed countries.
Tobacco use is of particular danger to people with diabetes. Smoking worsens complications of diabetes affecting the eyes, kidneys, and feet, and evidence indicates that cigarette smoking is associated with the risk of developing type 2 diabetes. It is therefore important that smoking cessation be included as a core component of diabetes education, management, and prevention programmes.
IDF along with its sister federations - the World Heart Federation, the International Union Against Cancer, and the International Union Against Tuberculosis and Lung Disease - is marking World No Tobacco Day by calling for greater awareness of the global burden of disease and death caused by tobacco use and the need for more concerted efforts to both pass and implement effective tobacco control legislation.
More than 160 countries, representing 86% of the world’s population, are now Parties to the first international public health treaty: WHO’s Framework Convention on Tobacco Control. The evidence-based and cost-effective strategies outlined in the treaty are central to the response that governments and international stakeholders must make to address the challenges posed by NCDs and tobacco use.
The recent decision by the United Nations General Assembly to hold a UN NCD Summit involving Heads of State in September 2011 marks a significant step closer to dealing with the global health emergency of NCDs, and emphasizes the importance of integrated action to achieve common goals.
International experts in diabetic foot care – Dr Karel Bakker, Chair of International Working Group on the Diabetic Foot (IWGDF), Dr ZG Abbas, and Neil Baker - attended a very important meeting in Ghana targeting disabling diseases affecting the lower limb.
“Legs to Stand On”, the 1st International Cross-Diseases Conference on Disability Prevention in the Developing World held in Accra 27-28 May, is a major initiative that targets disabling diseases/conditions affecting the foot and lower limb. It includes both the development of technical tools and the co-implementation of projects to prevent disability in developing countries.
“This initiative is an extremely important part of the consensus project on the management of disabling diseases affecting the lower limb in low resource settings, and the ‘Cross-Diseases’ movement,” said Dr Bakker.
The groundbreaking conference was a first step in achieving consensus among key international stakeholders for the development of curricula, training materials, programme guides and implementation strategies for foot and lower limb care programs in developing countries.
In conjuction with the World Health Assembly in Geneva, the Non-Communicable Disease (NCD) Alliance has launched a unique global online platform to facilitate the campaign against the growing epidemic of NCDs. The NCD Alliance, comprised of the International Diabetes Federation, World Heart Federation, the International Union Against Cancer and the International Union Against Tuberculosis and Lung Disease, represents over 880 national member associations in more than 170 countries, and is a true civil society leader in the field of NCDs.
The website - www.ncdalliance.org - will be the focal point for civil society in the campaign leading up to the recently announced UN Summit on Noncommunicable Diseases and beyond. The primary function of the website is a platform in which civil society can share news and events relating to all campaign efforts on NCDs.
A section of the website has been dedicated to facts about non-communicable diseases, their risk factors and the global burden of disease caused by these growing threats to public health. Serving as a portal to the most important research, global health reports and statistical information, policy makers and civil society alike will benefit from a clear representation of the global picture of NCDs. In addition to academic reports and statistical information, a number of human interest stories featured on the site show the impact diseases like cancer, stroke and diabetes can have on people in developing countries.
The website also provides many useful resources for civil society groups and individuals that want to be part of the global campaign for NCDs. Posters, factsheets, presentations, key speeches and a global directory of national member associations are all accessible through the website.
Over the coming months, as the Alliance prepares for the UN Summit on NCDs, the website will serve as a global hub for NCD news and events and be a regular destination for anyone working on NCDs.